To obtain a first-hand look at how businesses advertise and sell their products and services, an excursion to Erina Fair Shopping Centre was organised.
The focus in this unit is for students to investigate the promotion and selling of goods and services including social, ethical, and environmental considerations. They analyse the strategies that sellers use to promote products and maximise sales and evaluate the impact on consumers.
The excursion provided students with an opportunity to experience businesses in action. Erina Fair Shopping Centre consists of several types of businesses selling and promoting a range of products and services. It also encourages competition between these businesses. The students observed and recorded notes on consumer behaviour, store layout, store location and methods of advertising while exploring Erina Fair.